Ping Golf
PING (http://www.ping.com) is a family-owned and Internationally recognized brand of high-quality golf clubs. The company was founded in 1959 in the garage of Karsten Solheim. Karsten's frustration with his putting inspired him to design a putter, which made a "pinging" sound when striking a golf ball. Today, PING is synonymous with innovation, quality, and service in the world of golf.
Project Type: Oracle Product Configurator Implementation
Problem Statement
Ping offers highly customizable clubs where head, grip, and shafts can be configured and personalized for each individual’s needs and aesthetic preferences. Options such as weight, length, flex, and flex point for each head, iron, and shaft combination, as well as style types, introduce thousands of configurable options that also needed to be modeled based on constraining dependencies. Ping required a product configurator that resellers can use in order to configure-to-order for their demanding and highly discriminating customers.
Solution
Worked with Ping product managers and professional fitters in order to capture and document the business rules used to model the fitting process that drives the configuration of a single club or a set of clubs for their customers.
Results
A robust and flexible product configurator workflow that supports the fitting process, which:
Resulted in time savings for the customer and resellers
Captured thousands of data points which aids the improvement of Ping products
Improved the accuracy of each fitting.