WorldatWork
WorldatWork (www.worldatwork.org) is a nonprofit human resources association for professionals and organizations focused on compensation, benefits, work-life effectiveness, and total rewards.
Project Type: Endeca Enterprise Search and Social Media Integration with custom Digital Asset Management
Problem Statement
WorldatWork needed a means of gathering data about its customers in order to market to them more effectively. In the process they also wanted to improve and enrich the user experience on their website.
Solution
Implement Endeca enterprise search engine and leveraged newly defined metatag taxonomy applied to video, images, and other digital assets. Implemented custom social media platform that leveraged search engine and metatag schema in order to discover and create relationships between customers, digital assets, and transactional records, and implemented guided selling in order to establish up-sell and cross-sell capabilities.
Results
Increase in customer insight and ability to target market to them.
500% increase in customer engagement with website
Increased customer-to-customer engagement and networking capabilities
50% increase in revenue from sales of webinars, conference registrations, books and other courses